Hi.

About Me

My name is Thelma, and this is how I ended up where I am today.

I didn’t set out to become a product strategist. I set out to solve problems.

It started in a technical support role, where I gave myself a rule: solve it on the first call. Not because the company required it—but because I wanted to. I learned quickly that the only way to do that was to ask the right questions.

Over the years, I moved from technical support into design, from design into product, and from product into organizational strategy. At every organization, I found myself drawn to the gaps—the places where the next step wasn’t obvious—and took the initiative, often before there was a title for the work.

The common thread was always the same: people solving the symptom rather than the problem.

Today, I work with organizations that are facing the same challenges — where the visible obstacle is often a symptom — the real challenge is hiding underneath. To move forward it requires someone willing to ask the right questions.

What People Say About The Work That I Do

I’ve told you a lot about my work from my perspective. But honestly, what matters more is what the people I’ve worked with think.

On Practical Impact

Following a problem statement workshop: “On Monday, our project sponsor wanted to add another task to our plate. The team was about to hold a dozen meetings and shift priorities, but I asked them to pause. We created a problem statement and showed the sponsor where it ranked. Now the POs are debating and ranking problem statements instead of building nebulous features. The BAs can break things down more easily, and the dev team isn’t jumping ahead to what they think the solution should be…. We even resolved one issue with a process change instead of writing any software.”

On Mentorship + Empowerment

“What I appreciate most is how Thelma teaches. First, she models it. Then she supports you while you try. Then she steps back so you can lead. I didn’t think I could do this role, but with her guidance, I’ve found my footing and made it my own.”

On Influence + Results

“During the three-hour oral presentation for a multi-million contract recompete, Thelma led the scenario response portion. She’s so calm and thoughtful that the prime asked her to take the lead. Through a week of intense prep, she guided leaders from multiple areas through practice scenarios, kept us on time, and produced responses that were cohesive and specific.”

On Transformational Leadership

7 disconnected scrum teams. “She convinced leadership to give us two weeks, and in that time, helped us rethink how we triage, prioritize, and work together. Within months, we were actually operating as one program. We’re about eight months in, and the feedback I’ve gotten from my leadership and our customers about the changes, about our new direction, our cohesive vision, and our communication has all been glowing.”

On Communication + Trust

“Thelma is incredibly insightful and knowledgeable in her design, research, and strategy work. She has a demeanor that makes her easy to talk to and learn from. She was able to take a challenging team and worked with them to offer designs and comprehensive research to inform a much larger epic of work. She is confident during team meetings and her input is always valued.”

On Design + Execution

“I think Thelma is one of the most remarkably talented designers I’ve ever met. The collateral she’s put together is so usable, intuitive, and thought provoking. In meetings, I’m impressed with her ability to roll with new information and think on her feet, she has polished, insightful responses to questions and pushback.”